The UP Green League (UPGL) Environmental Ambassadorship Program was spearheaded in early 2022 by the organization's External Affairs Committee in coordination with the Media & Publicity Committee. It aimed to expand the reach of our advocacies. I set the visual direction and strategy to market the program to high school students.

Below is the main poster that kicked off the campaign.

To aid publicity for the event, I changed the entire social media branding of UPGL to fit the identity of the program. Below is the Facebook page cover photo.

Another tool we used to spread awareness was a display photo blast with a frame using Twibbonize, with two variants: one for those who have already signed up (left) and another for UPGL members (middle). A sample (right) is also provided below.

The team created more posts for information dissemination as well. One of which was to disclose that the project had partnered with The Climate Reality Project Philippines.

Once sign-ups had closed and the program proper began, the Media & Publicity Committee turned to internal releases, such as posters for educational discussions for the ambassadors.